Creating an “opt-in” website is an excellent way for you to publicize your business. Opt-in mainly entails a person has giving their consent for a your company to email them. Opting in typically happens when they sign up on your website for a series of emails. Common examples of this might an e-newsletter or coupons for specific products.
To be completely sure that the person wants their emails, some companies will use a double opt-in. For the first opt-in, the person fills out a form on your website. The second part of the opt-in happens when the recipient gets an automatic email asking them to click a link to confirm that they wish to sign up.
When creating your email marketing campaign, you want to make sure to use an opt-in lead list. If you send emails to lots of recipients who haven’t opted in is called spamming, and it’s highly unprofessional.