When is the best time of day and time of week to send your business emails so that they don’t get overlooked?
The time you decide to launch your email campaign can have an effect on its overall results. This detail may not be as important as the audience you select, the subject line, or the list you are using, but it is a factor. If you are working to get the best results, research has shown this mid-week is best; your recipients will generally be out of the office on Saturday and Sunday.
Working on a weekend? Schedule your e-mails for late Monday (after the early morning rush) so they don’t get overlooked. On Friday, people are often interested in wrapping things up. If someone starts something on a Friday, it may be forgotten over the weekend. For obvious reasons, you will want to avoid sending your emails on holidays. The majority of marketers try to ensure their email is not just sitting stagnate in the recipient’s inbox first thing in the morning, especially after a holiday.